On the outskirts of Perugia, Italy, there is an extraordinary place where visitors can discover and delight in all of the pleasures of chocolate. Enter, the Perugina Casa del Cioccolato. Opened in 1997 on Perugina’s 90th anniversary, Casa del Cioccolato fascinates visitors and “cioccolato” connoisseurs from far and wide. CNN named the Casa del Cioccolato one of the top five destinations for chocolate lovers, and The New York Times listed Casa del Cioccolato as a “must-see” for anyone visiting Perugia. Click here for more details and to book your visit

Museo Storico Perugina:

The History When you visit the Casa del Cioccolato, first you’ll start with a tour of the Perugina Museum, the Museo Storico Perugina, where you’ll learn everything from how just one cocoa bean is magically transformed into rich chocolate, to the roots of Perugina history from its start as a tiny workshop producing sugared almonds, to its rise as a chocolate icon and Italy’s most beloved chocolate maker.

Perugina, The Chocolate Factory:

The Iconic Chocolate Next, you’ll meet the heart of Perugina: the Chocolate factory. A raised path reveals a look into the workshop and production line. Visitors look on as the famous Italian kisses, Baci, take shape and witness the masterful skill with which craftspeople bring Perugina chocolate to life. A collection of sensations and discoveries accompanied by intense aromas make this an unforgettable experience.

La Scuola del Cioccolato:

The Mastery The Perugina Chocolate School offers visitors the opportunity to become chocolatiers for a day. Perugina Master Chocolatiers take participants through a hands-on journey in which they learn the pleasure of working with chocolate while creating their very own confectionery masterpiece. One of the most popular courses is “Baci Perugina: Say it with a Kiss” where participants make Italy’s legendary Baci chocolate with their own hands.